If you’re looking to take advantage of the recent Free-Trade Agreement with China, to grow your business in a new market, there are a few things you should consider. One of the biggest concerns is naming your products or your overall business brand.

Chinese language and culture is very different to Australia. As Sophia Yan points out in CNN money, it’s very common for western brands to take on a different name in China. Naming is taken very seriously and words are important to provide an overall good impression of a brand.

Yan points out the tonality of language in China, where one word can have different meanings due to the tone. If done incorrectly, it can lead to many double entendres which can negatively affect your brand.

If you’re going to export products to China, it would definitely be a great tip to seek local help to navigate naming and promotion.

Read more about this important aspect of international business in Yan’s full article: http://money.cnn.com/2015/09/07/news/foreign-firms-china-branding/